Top 5 Tips for Designing the Best Truck Wraps. Not sure what goes into design the best truck wraps? Here’s some tips. If you examined most wraps on the road today, you’d think the concept of designing a simple, easy- to- read message was difficult to understand. It’s really not, once you understand the fundamentals of what it takes to build a good wrap.
The characteristics of good wrap design and vehicle advertising — those which use proper branding, and easy- to- discern messaging — are rarely employed on most vehicle wraps seen on the road today. This explains why many wraps are failures from an advertising standpoint, and sadly a wasted opportunity for the businesses deploying them. This can be primarily attributed to a lack of education and understanding about the actual medium. In years past, the prerequisites for billboard painters and truck lettering artists were years of study and apprenticeships. Mastering the craft is a bit easier today, since the primary barrier to entry is acquiring the cash to buy a large format digital printer. So, while the sign or wrap company may be brilliant at installing wraps, they may lack experience in the study of effective advertising in an outdoor realm.
The following rules can help you better understand the fundamentals for good wrap design and vehicle advertising. Whether you are a designer hoping to improve your layouts, or a small business owner trying to gain market share, these tips will help you get the maximum impact and return on investment for your outdoor vehicle advertising programs. New brand development and fleet branding for the NY- based fuel and HVAC business. The fleet consisted of 7. Rule #1: Start with A Great Brand. One reason that so many wraps fail from a marketing perspective is because the business has a poor brand identity and logo. The brand should always be the primary message for a vehicle wrap, unless you have national brand recognition.
For small businesses trying to make an impact in their community, the message is always about the brand. Starting with a poor brand means you’ve failed before you’ve begun: by wasting money on a wrap and missing a huge marketing opportunity. We generally only do wrap design for clients whose brands we’ve created, because companies who come to us with an existing brand often have a terrible one. And if they won’t change it, we won’t design it.
Creative design, quality prints & flawless installation set us apart as a premier provider of vehicle wraps and fleet graphics in the greater houston area.
Creative design, quality prints & flawless installation are what set our vehicle wraps and fleet graphics apart. New Jersey based 3D vehicle wrap graphic and fleet graphic design Company. Gatorwraps offers various services including, vehicle wraps for businesses, signs, banners, advertisement car wraps, boat wraps, storefronts, wall wraps and. Vehicle Graphics Business is mobile, advertising is everywhere and we've got a match for you with custom car graphics from Signarama. That's what most people know. 10 Tips to design vinyl vehicle wraps in Adobe Illustrator. Avoid common pitfalls by using layers, templates, and designing to proper scale.
Having worked on dozens of vehicle wraps it almost hurts to see someone go. Wow this is by far the most informative tutorial I’ve read about car wraps and design. SCS Wraps specializes in Custom Vehicle Wraps, Fleet Graphics, Installation, Decals & Graphic Design. Our expert Vinyl team has over 30 years experience.
What is surprising is that we are usually the first ones to tell them that. I guess the other sign companies never mention that because they don’t want to lose the job. While I can understand that, a surprising number of clients really appreciate the candor and the fact that we only have their best interests in mind.
It’s too much money to play with. I’m certainly not going to be responsible for wasting your money by trying to work with a brand that has no business being implemented on a wrap. The brand is the message, period. Rule #2: Don’t Use Photos.
I’ve had this discussion often with other sign makers, and some disagree with me on this point. However, I believe that there are few effective wraps that use photos, and I’d argue that any wrap that uses a photo could have been more effectively done without one. The photo is not a brand identity; it doesn’t connect me with the business name. Maybe it connects me with what the company does, but so should a good brand. Take the usual examples, like the HVAC contractor with a picture of an air conditioner.
Now I know you do air conditioning, but who are you? I don’t know, because I only have 2. Or consider the contractor and the picture of a house. But are you a siding company, a roofing company, a window installer, powerwasher, a landscaper or an electrician? I have no idea, since the photo is the dominant element.
After my 2. 5 seconds are up, your message is lost amidst all the other things trying to grab my attention. Perhaps on box trucks or trailers you can use a photo, but I’d still argue a more powerful brand integration would be more effective. National chains have an easier time using photography, because, once again, their brand is already known and the message need not be 1. Small businesses don’t have this luxury. The best logos make for the best truck wraps as illustrated by this HVAC company in Spartanburg, SC. Rule #3: Limit Your Advertising Copy. There’s only 3 or 4 things a good wrap needs: strong brand implementation, and perhaps tagline messaging, a web address, and maybe a phone number.
Bullet lists, which look more like shopping lists, have no place on a vehicle. This isn’t the yellow pages. Would you rather list 1. If this truck were a billboard, how much copy would be on it? Billboards have the exact same challenges as vehicle advertising. If you prioritize your copy, it will be more effective.
In general, the hierarchy should always be: BRAND, TAGLINE, WEB and/or PHONE NUMBER. Rule #4: Design to Stand Out, Not Fit In. This isn’t the part where many might say diamond plate, carbon fiber, tribal flames will make your truck wrap stand out. By eliminating all those fills, noisy backgrounds, photos, bevels, and glows, you’ll be on your way to designing a wrap which actually stands out. The wrap market is littered with visual noise.
When we see something with impact — something that we can actually read and remember — it can’t help but stand out among the visual clutter. That’s what is so ironic to me. People think our vehicle wrap designs are innovative simply because they are unlike what everyone else seems to be doing. So — they stand out.
One of our best vehicle wraps for a heating and air conditioning company utilizing retro branding and logo design. Rule #5: Simple and Obvious is Good. If the viewer needs to work too hard to figure out the primary brand messaging, it’s an opportunity lost. The medium isn’t the same as print design, where the viewer can stop, absorb the advertising and try and understand the message. Consider that one, primary takeaway you’re hoping to leave with the viewer. And does the wrap effectively communicate it? Is it lost in the imagery?
Distance legibility is, of course, a primary concern. You have very limited time to capture the viewer’s attention and have your brand and message be understood and remembered. Click here for more examples of effective vehicle wraps. Winner for best fleet branding for an HVAC business: HVACR Magazine's Tops in Trucks Contest. Award- winning vehicle advertising and fleet design - HVACR Magazine Tops in Trucks Winner. A great brand formed the foundation for this award- winning truck wrap for HVAC company in the midwest.
Award winning vehicle wrap and branding design for a plumbing, heating and air conditioning company in Illinois. Truck wrap design for heating and air conditioning company in Fayetteville, NC. One of our best truck examples which illustrate the important of branding holistically - from the uniforms all the way through the truck wrap design. This is an amazing handyman company in Ohio. Award- winning vehicle wrap for a heating and air conditioning company utilizing retro branding and logo design.
Winner of Art Directors Club of NJ Award for Corporate & Promotional Design - Miscellaneous, Silver, 2. Hearth & Home HVAC contractor truck wrap and fleet branding integration.
Unique fleet branding and truck wrap design makes for the best truck wraps, as shown by this Delaware based HVAC contractor. After designing their logo, we tackled the truck wrap design and fleet branding integration for this HVAC company in Las Vegas, NV. Sometimes the best trucks wraps are the simplest, as this example for a Bridgewater, MA based HVAC company shows.
GDS assisted in the naming of this HVAC company, and then developed their new brand and truck wrap design for their fleet. Retro fleet branding and wrap design for a Delaware based heating and air company. Retro themed logo design and fleet branding integrated on this wrap design for this California heating and air contractor. Truck wrap and fleet branding for a Union, NJ- based HVAC and plumbing company.
How to Create a 3. D Vehicle Wrap Presentation – Vehicle Templates Unleashed. Download and unzip the 3.
D Model files. Choose the 3. D model you would like to get from Car . Before you can use the images the file has to be unzipped.
After doing this you will find the 3. D model and the corresponding 2. D vehicle template in the same sub- directory to plan and create the customized vehicle design. CMO – 3. D Model, COLOR.
JPG – color mask, TRANS. JPG – Transparency mask, AI & CDR –2.
D Vehicle template. IMPORTANT: Create a separate sub- directory for each 3. D project you work on. Save all files of each project in that sub- directory. This guarantees that you can retrieve all files of each project easily and that you will not replace existing files when using the same file name (i.
The reason for this is that the 2. D templates have already been connected to the 3. D models. For example if you want to convert your design of the hood (yellow) of this vehicle into a 3. D presentation, you have to work on the front view of this vehicle.
Change the color of the vehicle and place your texts, logos, photos and striping on the various views. Save the design into the above described directory and use filenames which can be clearly identified.
This file has to be used for later changes and modifications and can be used forproduction purposes. Export your design. Export your design as a bitmap file, which will be placed onto the 3. D model. Select all objects within the red frame and click on Export.
You can choose from these acceptable file formats: BMP, JPG, PNG, PCX, TGA and TIF. Within the Export dialog select RGB as the the color mode andchoose a filename which can be clearly identified for later use. Here you can change or modify the textures of the 3. D Model. On the right side of this dialog window you will find the Material browser with all used materials. Click on the Material named design. In the middle of this dialog windows the view changes to register pages for textures.
Click on the button “color. Select Bitmap will open. Now you can open the designed bitmap file design. Now the file color. In the View port- Window Camera (left lower corner) you will see a preview of the 3. D model wrapped with your design.
Check to make sure your design is visible at the correct position. TIP: To twist and turn the 3. D model there are 2 alternatives: Press and hold both mouse buttons in the View port- Window Camera (left lower corner) and move the mouse in the direction you want. This technique means that you circle around the vehicle with the camera.
But this might result moving the view into the shadow area. To keep the light settings there is a better way to twist and turn the 3. D model: Click on the button Animate (far left upper corner)Right under the View port- Window Camera (left lower corner) you will find the Animation Button Strip.
With the slider you turn the vehicle to the center and the light settings will stay the same. IMPORTANT: Before adding more changes to the 3. D model click on the button Model and return to the Model mode.
To Render a 3. D model. Click on Render Scene in the lower button bar or type “F” on your keyboard. The Render window will be opened and and it starts rendering.
A preview can be seen. In the line of status at the lower end of the window you can see, from left to right, the used time, estimated remaining time, actual rendered picture, the final picture number and the status of the actual rendered picture. After finishing the rendering you can save it as BMP, JPG, PNG, PCX, TIF or TGA format on your hard drive for further use like print- outs or attachments for e- mails.